Yoga Path

  • Branding
  • 31 Aug 2015
  • CR Motion
“Life is a journey, not a destination.” – Ralph Waldo Emerson

Yoga Path is a revolutionary new Yoga App scheduled to launch July 2017. The app developer wanted a logo that avoided the most common cliches associated with yoga apps, which are lotus flowers and graphics depicting the human form in a yoga posture. The icon also needed to be legible at the tiny size of a 40px square for phone launch icons.

The solution is a composition of smoothed stones creating a negative space which can be viewed as both a path and a “Y”.

Liz Allen Design is also working with the developer on the UI design, to be revealed in the coming months.