- 10 Dec 2013
- Turtleback Trailers
“Not all those who wander are lost.” – J.R.R. Tolkien
The owner of Turtleback Trailers wanted a logo for his custom-made overlanding trailers. It needed to appeal to an affluent clientele with a thirst for rugged adventure. He also wanted to reproduce the logo as a metal cutout to be used in various ways on the trailers themselves. The solution was a bold graphic and type treatment that would evoke a feeling of strength and durability. The turtle is a perfect metaphor for these “roaming homes” and the graphic is a juxtaposition of the turtle’s shell pattern and an off-road tire tread, a much-loved sight for overland adventurers.