Sweetwrap

  • Branding, Print
  • 01 Feb 2003
  • Sweetwrap

An exciting and vibrant logo was needed for Sweetwrap gift wrap and bags, which were vibrantly colored and decorated with edible hard candy pieces. A dynamic and colorful graphic representing both gift wrap and bags decorated with dots to represent the candy pieces. The customized type is full of movement and fun and was designed to be reminiscent of popular candy wrappers in order to create an association between the gift wrap and candy.

The business cards were designed to be three-dimensional gift bags that could be stood up on a table, and filled with candy as give-aways at trade shows. They could also be folded flat to fit into a wallet.