• Branding, Packaging, Print
  • 01 Jun 2004
  • KEYKatcher

This logo, for a line of keystroke recording devices, needed to represent the product function (recording typed keystrokes) and communicate ease of use to end users, primarily parents and employers. The smile emoticon solves both problems by referencing the language of online communications that the product is designed to monitor, as well as evoking a sense of contentment. The round-cornered square and rectangle shapes containing the name and icon represent computer keys.